8 Important Reasons Why Some Adsense accounts are disabled for invalid traffic

By Benson Chidiebere → Thursday, 10 August 2017

Sometimes, bloggers and web owners are face with such difficulty of perhaps a similar one. Infact, as a matter of fact, i was once in that doom and to be sincere it was really horrible. Now i have carried out my neccessary researchh on some of the reasons why some Adsense are disabled.

here below are what i could get hold of;

Clicking the ads on your own site, YouTube channel or app

Publishers must not click on the ads on their site, YouTube channel, or app, and must not artificially inflate the impressions or clicks the ads receive, either through automated or manual means.

 For YouTube publishers, when viewing your videos, you must skip the ad so that advertiser costs are not artificially inflated unintentionally.

If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar.
If you want to click the ads to check the landing pages or view more details about the ads, use the Google Publisher Toolbar. 


The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.

For AdMob publishers, use test ads (available for Android and iOS) to avoid generating invalid clicks on your apps.

One or more users repeatedly clicking the ads on your site, YouTube channel, or app

Publishers must not artificially inflate the impressions or clicks the ads receive, either through automated or manual means. This includes testing on live ads.
Don't encourage or ask your friends, family, co-workers, etc. to click on your ads. If you have testers, ask them to avoid clicking on live ads.

To test ads on sites, please use the Google Publisher Toolbar. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.

To test ads on YouTube channels, please skip the ad so that advertiser costs are not artificially inflated unintentionally.

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To test ads on AdMob apps, use test ads (available for Android, iOS) to avoid generating invalid clicks.

Publishers may not ask others to click their ads. This includes asking for users to support your site, YouTube channel, or app, offering rewards to users for clicking ads, and promising to raise money for third parties for such behavior.

Generating or receiving automated or bot traffic

Artificial impressions and clicks that are generated through automated means such as a bot or deceptive software, are prohibited. Automated traffic can be generated by a publisher, or can be received through purchased traffic. 

It’s important to review traffic sources before you decide to work with a traffic source. Be aware of programs that check links within your site, YouTube channel, or app, as they may click on ad links as well.

Using an incentivized traffic source

Publishers should not use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.

Manipulating how ads are served

Manipulating the targeting of the ads to get higher revenue ads is prohibited. This includes using keywords within your site that are not related to the content of your site to get irrelevant ads.

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Ads should not be placed within IFRAMEs. Besides being prohibited, improper implementations can cause reporting discrepancies, and you will not be able to know where the ads are actually showing.

Encouraging users to support your site, YouTube channel, or app through ad interaction

Publishers may not ask others to refresh or click their ads. This includes asking for users to support your site, YouTube channel, or app, offering rewards to users for viewing or clicking on ads, or performing searches and promising to raise money for third parties for such behavior.

For AdMob, there are rewarded ads available through third-party mediation (for Android, iOS). Please note that incentivized behavior on regular AdMob ads is still prohibited.

Ad placement deceptive for users or generating accidental clicks

Publishers are not permitted to encourage users to click on Google ads in any way. This includes, but is not limited to: implementing the ads in a way that they might be mistaken for other content, such as menu, navigation, or download links.


modifying the ad size to be nonstandard and invisible or hard to see for the user.
placing ads too close to elements on the page or screen that require heavy mouse or touch interaction. Please review the guidelines for implementations considered deceptive.

Please review our ad placement policies to learn about ad implementations that are considered deceptive.

Ads embedded in applications

Publishers are not permitted to embed ads in software applications. This includes toolbars, desktop applications, browser extensions, etc. 

At times this can also include applications hosted through third party sites when the implementation is leading to invalid clicks from users who do not intend to click on the ads, but do so accidentally. 

Publishers who choose to serve in mobile applications should do so only with the AdMob SDK. There is also AdSense for video or AdSense for games SDK for those serving within videos or flash content.

Was this article really helpful? Or do you have any suggestion or perhaps a related question based on this? Feel free to give me a feedback using the comment box via the comment section. Thanks.
Benson Chidiebere

I'm Benson Chidiebere is one of the top Nigerian bestselling author, speaker, mentor, preacher and enterprenuer. He has been reckoned to be one of the best up and doing young personnel whose main goal is youth.

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